Danielle Hernandez is
research analyst for IDC's European Digital Transformation (DX) Practice where
she covers a wide variety of topics relating to DX, focusing on assessing the
‘digital’ impact of emerging technologies such as AI/cognitive and blockchain.
She also supports IDC’s regional and global consulting projects for key clients
in the Digital Transformation space.
Based out of Munich,
Danielle started working for IDC within European Financial Insights group
covering payments and emerging regulations such as the Payment Services
Directive (PSD2). Before joining IDC, Danielle worked on various projects as a
marketing consultant and established her own creative agency back home in
Hernandez holds an MBA from IESA Business School (Caracas, Venezuela) and an International Master in Marketing form EADA Business School (Barcelona, Spain).